Design Notes

Tips, behind-the-scenes insights, and practical ideas on web design, SEO, and building a stronger digital presence.

SEO Tips for Accountants: How to Build Trust and Visibility Online
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SEO & Content
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SEO Tips for Accountants: How to Build Trust and Visibility Online

68% of online experiences start with a search engine. For accountants, that means SEO is essential to win new clients. Discover practical tips on local SEO, content marketing, and building trust online.

Alan Culvin
SEO Tips for Law Firms: How to Attract More Clients Online
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SEO & Content
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SEO Tips for Law Firms: How to Attract More Clients Online

96% of people seeking legal advice turn to Google first. For law firms, that means your website isn’t just a digital business card, it’s a client-winning tool. In this guide, we share practical SEO tips tailored for solicitors and legal practices, from boosting local search rankings to building trust with reviews and content that answers real client questions.

Two Bears Design
5 Website Mistakes That Are Losing You Clients (And How to Fix Them)
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Website Strategy
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5 Website Mistakes That Are Losing You Clients (And How to Fix Them)

Small businesses often lose potential clients before they even say hello. Here are 5 simple website mistakes that could be costing you conversions — and how to fix them.

Alan Culvin
Should I Use a Template or Hire a Designer?
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Website Strategy
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Should I Use a Template or Hire a Designer?

When you're just starting out, a template can feel like the obvious choice. But is it the right one? Here’s when a template works — and when it holds you back.

Alan Culvin
What Is SEO (And Do You Really Need It)?
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SEO & Content
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What Is SEO (And Do You Really Need It)?

You’ve heard of SEO, but do you actually need it? This post breaks down what SEO is, what it isn’t, and what small businesses should actually care about.

Alan Culvin
How to Plan a Blog That Actually Helps Your Website Rank
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SEO & Content
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How to Plan a Blog That Actually Helps Your Website Rank

Blogging isn't dead — but bad blogging is. Here’s how to plan posts that help your site show up on Google and attract the right kind of traffic.

Alan Culvin
Why I Built Two Bears as a Solo Studio
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Inside Two Bears
)

Why I Built Two Bears as a Solo Studio

Two Bears is named after my daughters — but the studio is also a reflection of how I want to work: small, personal, and focused on outcomes.

Alan Culvin
How I Handle Ongoing Support After a Website Launch
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Inside Two Bears
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How I Handle Ongoing Support After a Website Launch

Most designers disappear after the handover. I don’t. Here’s how I offer ongoing support — without retainers, contracts or confusion.

Alan Culvin