Bespoke LED
Web, brand, SEO and tech setup for a trade-first lighting business

Slick &
Self-Managed
Creating a seamless online experience for a product-driven business.
Bespoke LED Lighting needed more than just a website — they needed a full digital setup that reflected their growing product range, trade-focused offers, and a clear brand story. I handled everything: branding, design, Webflow development, CMS structure, custom discount logic via Firebase, and SEO implementation. The result is a polished, high-performing ecommerce experience that the client can manage themselves. From trade sign-up flows to automated Mailchimp onboarding and post-launch support, this project was about making complexity feel simple.