Soccer Suite
Creating a platform through design to launch real digital growth
Soccer Suite is a guest house and bar located just a short walk from Anfield Stadium, catering primarily to football fans visiting Liverpool for matchdays and events. The business offers accommodation, drinks, and a lively pre- and post-match atmosphere built around the football experience.
The brief was to create a complete brand identity and website that captured the energy of matchday while remaining clear, professional, and easy to use. The digital presence needed to attract travelling fans, communicate location and offering quickly, and support bookings and enquiries.
The Challenge
The hospitality market around major stadiums is competitive, and visitors often make quick decisions based on limited information. Soccer Suite needed to stand out while remaining trustworthy and easy to understand.
Key challenges included:
- Creating a brand with personality without feeling informal or unreliable
- Communicating location, atmosphere, and offering clearly and quickly
- Designing a website that worked for first-time visitors and returning fans
- Balancing visual energy with usability and clarity
The challenge was to capture the excitement of football culture while maintaining a professional booking experience.
Our Approach
We treated this as a brand and experience-led project, focusing on clarity, character, and conversion.
Our work included:
- Developing a bold, football-inspired brand identity
- Designing a website that highlighted location, atmosphere, and amenities
- Structuring content to support fast decision-making for visiting fans
- Ensuring the site felt energetic while remaining easy to navigate
- Creating a digital presence that matched the in-person experience
The result was a distinctive brand and website that resonates with football fans and supports Soccer Suite’s position as a go-to matchday destination near Anfield.
