Bespoke LED Lighting
Creating a platform through design to launch real digital growth
Bespoke LED Lighting is a specialist supplier of custom LED lighting solutions, serving both retail customers and trade professionals. The business required a brand and digital platform capable of supporting complex pricing, trade relationships, and a growing ecommerce operation.
The brief was to deliver a full brand identity and a custom ecommerce website that could support both public and trade users. This included building bespoke functionality for trade authentication, pricing logic, and user management, while keeping the experience clear and usable for non-technical users.
The Challenge
Bespoke LED’s offering is more complex than a typical ecommerce store. Trade users required different pricing and access rules, while retail customers needed a simple, transparent buying experience.
Key challenges included:
- Managing different user types with different pricing rules
- Overcoming platform limitations around discounts and trade logic
- Building custom functionality without compromising performance or usability
- Ensuring the system was reliable, scalable, and easy to manage
The challenge was to deliver advanced technical functionality while maintaining a clean, user-friendly experience.
Our Approach
We approached the project as a custom ecommerce and application build, combining brand, UX, and technical problem-solving.
Our work included:
- Developing a full brand identity aligned with a specialist trade audience
- Designing and building a custom ecommerce website
- Implementing Firebase authentication for trade users
- Building bespoke pricing and discount logic for approved accounts
- Integrating custom workflows to support approvals and onboarding
- Ensuring the experience remained intuitive despite technical complexity
The result was a robust, scalable ecommerce platform that supports both retail and trade customers, and gives Bespoke LED a strong foundation for future growth.
