BE Property
Creating a platform through design to launch real digital growth
BE Property is an independent estate agency based in Woolton Village, Liverpool, offering residential sales, lettings, and property management across South Liverpool. Known locally for their personal service and market knowledge, the business had built strong offline credibility but struggled to translate this consistently online.
The brief was to refresh the brand and relaunch BE Property’s digital presence in a way that felt more confident, modern, and trustworthy. Due to third-party system constraints, a full website rebuild was not possible, so the focus needed to be on brand, social media, and SEO as the primary growth channels.
The Challenge
BE Property’s existing digital presence did not reflect the quality of service they delivered in person. Branding was inconsistent, messaging lacked clarity, and the website platform limited meaningful UX or structural improvements.
This created several challenges:
- A disconnect between in-branch experience and online perception
- Limited control over website UX and conversion journeys
- Heavy reliance on social media and search visibility to drive enquiries
- The need to build trust and authority without a flexible website platform
The challenge was to improve performance and perception without the obvious lever of a website rebuild.
Our Approach
We approached the project as a brand-led digital relaunch, focusing on the touchpoints that had the greatest impact within the available constraints.
Our work included:
- Refreshing the brand to feel more confident, premium, and locally grounded
- Creating clearer messaging that communicated expertise and approachability
- Developing a consistent social media presence that positioned BE Property as active, knowledgeable, and trusted
- Supporting organic growth through SEO-led content and local optimisation
- Using performance insight to guide ongoing refinements and prioritisation
By strengthening the brand and improving visibility across key digital channels, we were able to deliver meaningful progress without relying on a website rebuild, while also laying the groundwork for future UX improvements.
