Digital Transformation - Your Guide to Growing Your Business Online
Digital Transformation is a practical, easy-to-read guide for small business owners who want to grow online with clarity and confidence.
It breaks down branding, websites, content, SEO and digital marketing into simple, actionable steps, helping you stop guessing, focus on what actually works, and build a stronger digital presence that drives real results.
Build a clear, confident brand that earns trust online, using the same strategic thinking applied on enterprise digital projects for brands like Yodel, InPost, Bentley and BAE.- Create a website that does more than look good — one that guides visitors, removes friction, and converts interest into enquiries.
- Use social media profiles with purpose, so they reinforce credibility and consistency rather than becoming time-consuming noise.
- Plan and create content that positions your business as the obvious choice in your market, without needing to post every day.
- Improve your visibility on Google through practical local SEO and Google Business Profile optimisation used across real client projects.
- Turn digital activity into measurable growth by applying proven marketing and UX principles tested on large-scale platforms and adapted for ambitious small businesses.
Alan Culvin is a Senior UX Designer and Founder of Two Bears Design, a Liverpool-based studio helping ambitious small businesses improve their digital performance.
With experience delivering digital design and strategy for industry leading household names brands, Alan brings proven big-brand thinking to local businesses, translating complex digital challenges into clear, practical solutions that drive growth.
Frequent Asked Questions
Before you download the guide, here are answers to some common questions to help you decide if this book is right for your business.
This guide is written for small business owners, founders, and freelancers who want to grow their business online but feel overwhelmed by branding, websites, SEO, and digital marketing. No prior technical knowledge is required.
No. The book is intentionally written in plain English. Complex digital concepts are broken down into simple, practical steps that can be understood and applied without a marketing or design background.
Most free content focuses on tactics in isolation. This book brings everything together into a clear, structured system, based on real-world experience delivering digital projects for big brands and adapting that thinking for small businesses.
The book is designed to be read in a few hours, with short chapters, clear headings, and actionable checklists. You can also dip in and out of specific sections as needed.
Yes. The guide is suitable for both early-stage businesses and established companies that want to improve their digital presence. The principles apply whether you’re building from scratch or refining what you already have.
Absolutely. Many businesses have the tools in place but lack clarity and structure. This book helps you optimise what you already have, spot gaps, and focus your time on the changes that will have the biggest impact.
The book is delivered as a professionally designed PDF, optimised for reading on desktop, tablet, and mobile. Once purchased, you’ll be able to download and keep it for future reference.
