Digital Transformation
Your FREE guide to growing your business online
What's the catch?
There isn't one
I’m Alan Culvin, a Senior UX Designer and Founder of Two Bears Design, and I’ve spent years leading digital projects for major brands before helping ambitious small businesses improve their online performance. I created this guide because I’ve seen too many business owners waste money on the wrong things, chase trends that do not matter, or feel overwhelmed by conflicting advice.
Making it free is simple. If this guide helps you make smarter decisions, build confidence, and see digital differently, then I’ve done my job. And when the time comes that you need deeper support, you’ll already know exactly who I am and how I work.
Frequently Asked Questions
Before you download the guide, here are answers to some common questions to help you decide if this book is right for your business.
This guide is written for small business owners, founders, and freelancers who want to grow their business online but feel overwhelmed by branding, websites, SEO, and digital marketing. No prior technical knowledge is required.
No. The book is intentionally written in plain English. Complex digital concepts are broken down into simple, practical steps that can be understood and applied without a marketing or design background.
Most free content focuses on tactics in isolation. This book brings everything together into a clear, structured system, based on real-world experience delivering digital projects for big brands and adapting that thinking for small businesses.
The book is designed to be read in a few hours, with short chapters, clear headings, and actionable checklists. You can also dip in and out of specific sections as needed.
Yes. The guide is suitable for both early-stage businesses and established companies that want to improve their digital presence. The principles apply whether you’re building from scratch or refining what you already have.
Absolutely. Many businesses have the tools in place but lack clarity and structure. This book helps you optimise what you already have, spot gaps, and focus your time on the changes that will have the biggest impact.
The book is delivered as a professionally designed PDF, optimised for reading on desktop, tablet, and mobile. Once downloaded, you’ll be able to keep it for future reference.
Big brand digital thinking. Small business application.
Digital Transformation is a completely free, practical, no-nonsense guide packed with over 100 pages of tips, insights, and actionable resources for small business owners who want to grow online with clarity and confidence.
Built on years of experience delivering digital design and strategy for brands such as Yodel, InPost, Bentley and BAE, this guide breaks down branding, websites, content, SEO and digital marketing into clear, straightforward steps you can apply immediately.
No fluff. No jargon. No upsell. Just real-world digital strategy you can use to make smarter decisions and build a stronger online presence.
The Creative Mind Behind the Magic
Your next stage of growth deserves more than quick fixes.